I have been involved with running brand accounts on social media since setting up a MySpace account for Warner Pacific College way back in 2006.
I'm comfortable with all social media platforms, and pride myself on staying on the leading edge of social media trends and analytics. I started a website called Social Media for Colleges in 2013, which highlighted best practices in social media use in higher education. That site re-branded as Nonprofit Insiders in 2018 with an expanded focus beyond colleges and universities.
I specialize in analytics, crafting a brand's voice, authentic and engaging content, Facebook advertising, and building community. Below are examples of my social media work for University of Portland and Providence Foundations of Oregon.
PROUD TO BE A PILOT
Photo project for University of Portland. We set up photo booths around campus and at athletic events, and asked people to show off their Pilot pride. The photos were extremely popular on social media, and were used in campus posters, advertisements, print materials, and the website. Read more here and see all the pictures here.
Award-winning photo project for University of Portland. Extremely popular with students, with each gallery (we did one every season) gathering more than 100,000 photo views in under 24 hours. Photos were used in print materials and on the website as well. Read more here and see a sample gallery here.
GRATEFUL CANCER PATIENTS SURPRISE DOCTORS AND NURSES
Award-winning video project for Providence Foundations of Oregon. Shown at a major fundraising event and received nearly 150,000 views on Facebook.
listen to your parents
Video project for University of Portland. This has become an annual tradition during Freshman orientation, continuing after I no longer worked there.
An alumni engagement project for University of Portland that won a national silver medal from Council for the Advancement and Support of Education (CASE). Promoted entirely via social media, Bluff Boxes are small gift boxes sent by alumni to freshman living in their former dorms. Each box contains a small treat as well as a personal note from the alumnus welcoming the student into the UP family. Read more here.
SAY SOMETHING NICE
Video project for University of Portland. I'm a big proponent of creating "offline" experiences that translate well to social media.
DEAD WEEK COFFEE DELIVERY
Video project for University of Portland. Featured "rapid reaction" that rewarded students' engagement with the University's social media platforms.
Photo project for University of Portland athletics. Was used to promote upcoming games on social media and used in print advertisements.
UP AS SEEN BY YOU
Award-winning video project for University of Portland. So popular that students demanded we do it a second time. Read more here.
Christmas "choir bomb"
Award-winning video project for University of Portland. Was used as the primary institutional Christmas message, sent to all alumni, parents, donors, etc.
ORIENTATION ROAD SIGNS
Social media project for University of Portland. Aimed at engaging alumni to help welcome new students. Became a lasting tradition. Read more here.