Social Media

I have been involved with running brand accounts on social media since setting up a MySpace account for Warner Pacific College way back in 2006.

I'm comfortable with all social media platforms, and pride myself on staying on the leading edge of social media trends and analytics. I started a website called Social Media for Colleges in 2013, which highlighted best practices in social media use in higher education. That site re-branded as Nonprofit Insiders in 2018 with an expanded focus beyond colleges and universities.

I specialize in analytics, crafting a brand's voice, authentic and engaging content, Facebook advertising, and building community. Below are examples of my social media work for University of Portland and Providence Foundations of Oregon.

PROUD TO BE A PILOT

Photo project for University of Portland. We set up photo booths around campus and at athletic events, and asked people to show off their Pilot pride. The photos were extremely popular on social media, and were used in campus posters, advertisements, print materials, and the website. Read more here and see all the pictures here.

FASHION PHOTOS

Award-winning photo project for University of Portland. Extremely popular with students, with each gallery (we did one every season) gathering more than 100,000 photo views in under 24 hours. Photos were used in print materials and on the website as well. Read more here and see a sample gallery here.

Grateful patients of the Providence Cancer Center in Portland, Ore. surprised their medical caregivers with letters. To learn how you can support the Providence Cancer Center, visit the Providence Foundations Oregon website: http://oregon.providence.org/our-services/p/providence-foundations/ Video made by Zach Putnam Productions: http://zachputnam.com/

GRATEFUL CANCER PATIENTS SURPRISE DOCTORS AND NURSES

Award-winning video project for Providence Foundations of Oregon. Shown at a major fundraising event and received nearly 150,000 views on Facebook.

Parents of the new students at the University of Portland give some advice and words of wisdom to the largest freshmen class in University history. A special debt of gratitude is owed to Ma'ayan Plaut and Oberlin College for this video's inspiration. Music: "Your Choice (Piano Version)" from APM Music's Kosinus library.

listen to your parents

Video project for University of Portland. This has become an annual tradition during Freshman orientation, continuing after I no longer worked there.

The University of Portland alumni office invites you to send a Bluff Box - a care package to your old dorm to welcome the new freshmen Pilots who are moving in! Order yours now at www.BluffBox.com.

BLUFF BOX

An alumni engagement project for University of Portland that won a national silver medal from Council for the Advancement and Support of Education (CASE). Promoted entirely via social media, Bluff Boxes are small gift boxes sent by alumni to freshman living in their former dorms. Each box contains a small treat as well as a personal note from the alumnus welcoming the student into the UP family. Read more here.

UP set up a megaphone in the quad the day before Valentine's Day and invited everyone to say something nice to each other. Help spread the Pilot love! Music: "Let the Good Times Roll" by Bahamas

SAY SOMETHING NICE

Video project for University of Portland. I'm a big proponent of creating "offline" experiences that translate well to social media.

To help out our stressed students, the UP social media team delivered free coffee to the first 10 people who responded on Twitter and Instagram. Here are the awesome results!

DEAD WEEK COFFEE DELIVERY

Video project for University of Portland. Featured "rapid reaction" that rewarded students' engagement with the University's social media platforms.

#PILOTSTRONG

Photo project for University of Portland athletics. Was used to promote upcoming games on social media and used in print advertisements.

10 disposable cameras. 10 locations across campus. An authentic view of UP as seen by YOU! See all the photos at http://www.upasseenbyyou.com

UP AS SEEN BY YOU

Award-winning video project for University of Portland. So popular that students demanded we do it a second time. Read more here.

Members of the University of Portland chapel choir flashmob a Portland Streetcar with the Christmas carol "Angels We Have Heard on High"! Watch them in Powell's: https://www.youtube.com/watch?v=9KDL-DNU8gE Watch them in Sisters Coffee: https://www.youtube.com/watch?v=Dcfh0viNW2Y Watch them in the Chapel of Christ the Teacher: https://www.youtube.com/watch?v=JXpMU0Bl_D4

Christmas "choir bomb"

Award-winning video project for University of Portland. Was used as the primary institutional Christmas message, sent to all alumni, parents, donors, etc.

ORIENTATION ROAD SIGNS

Social media project for University of Portland. Aimed at engaging alumni to help welcome new students. Became a lasting tradition. Read more here.